PhonePe Plans 20,000 New Hires to Expand Rural Merchant Network

Digital payments platform PhonePe said it plans to hire 20,000 additional on-roll sales employees over the next year as it expands its merchant network across smaller towns and villages in India. The Walmart-backed company aims to strengthen digital payment access in underserved rural areas.

PhonePe also plans to deploy more than 5 million devices, including smart speakers and point-of-sale terminals, over the next 12 months. The expansion follows a decision by India’s National Payments Corporation of India (NPCI) to introduce a 0.4% fee on select UPI merchant transactions, with part of the proceeds intended to support digital payment acceptance among smaller merchants.

PhonePe said the recently announced framework allows it to take a long-term approach to merchant expansion. As of August, its payments network had more than 720 million registered users and over 50 million merchants, according to the company.

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