Swiggy Launches ‘EatRight’ Category to Tap Rising Demand for Healthy Food Options
Food delivery platform Swiggy on Monday announced the launch of EatRight, a new category designed for health-conscious consumers across more than 50 cities. The offering brings together meals labeled as high-protein, low-calorie and no-added-sugar under a single, easy-to-navigate umbrella, aiming to integrate healthier choices into routine food-ordering habits. The company said the category removes decision fatigue through clearer labelling and structured categorisation of nutritious dishes.
According to insights shared by Swiggy, Tier-2 cities recorded twice the year-on-year growth in healthy food orders compared with metropolitan regions, with Chandigarh, Guwahati, Ludhiana and Bhubaneswar emerging as key growth markets. EatRight will feature over 1.8 million dishes from more than 2 lakh restaurants, reflecting growing consumer interest in balanced and mindful eating patterns.
Deepak Maloo, Vice President – Food Strategy, Customer Experience & New Initiatives at Swiggy, said EatRight is intended to blend seamlessly with users’ regular ordering behaviour while nudging healthier choices. The company added that several partner brands are developing new SKUs aligned with the health-focused category, even as Swiggy Ltd shares closed at ₹378.40 on Monday, down 2.27% on the BSE.
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