Meta Launches Anti-Scam Measures and Senior-Focused Digital Safety Initiatives in India
Meta has introduced a comprehensive suite of anti-scam features across WhatsApp, Messenger, and Facebook, aimed at safeguarding users from online fraud and cyber scams. WhatsApp will now warn users when sharing their screens with unknown contacts during video calls, while Messenger will deploy AI-powered scam detection to alert users of suspicious messages from new contacts. Additionally, Meta has expanded passkey authentication across its platforms, allowing secure logins via biometrics or device PINs, alongside strengthened security and privacy checkups with personalised recommendations on password updates and two-factor authentication.
Focusing on senior citizens, Meta has extended its “Scams Se Bacho” campaign in collaboration with the Department of Telecommunications, offering multilingual educational videos on spotting online scams, phishing attempts, and fake investment offers. The company also supports the Saksham Senior initiative, conducting workshops to help older adults navigate the digital world safely. Seniors are advised to stay vigilant against unsolicited messages, avoid sharing personal or financial details online, verify information through trusted sources, and consult family before responding to suspicious requests.
Highlighting the growing threat of cyber fraud, Meta revealed that cross-border criminal networks are increasingly targeting social media and messaging users. In March 2025, the company removed around 23,000 Facebook Pages and accounts in India and Brazil linked to online scams. WhatsApp is also piloting a feature to curb spam by limiting new chats with unreplied contacts, with users receiving notifications as they approach their monthly messaging limits, while ongoing conversations remain unaffected.
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