Flipkart Partners with Netflix to Reward Loyalty Members with Mobile Streaming

Flipkart has partnered with Netflix to offer its Flipkart Plus loyalty members a free 30-day Netflix Mobile subscription as part of a new rewards programme. Starting August 1, eligible members who place four qualifying orders in a calendar month will receive access to the streaming service, encouraging greater customer engagement and repeat purchases.

To qualify, users must place at least four orders worth ₹299 or more each across Flipkart, Flipkart Grocery, or Flipkart Minutes within the same month. The initiative comes as online retailers in India increasingly use loyalty benefits and exclusive offers to strengthen customer retention amid growing competition in e-commerce and quick commerce.

Owned by Walmart, Flipkart has been expanding its presence in grocery and rapid delivery while preparing for a planned stock market listing in India. The partnership with Netflix adds entertainment benefits to its loyalty programme as the company competes with major players in the country’s fast-growing online retail market.

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