Another Feather in Their Cap: PEGASUS LAUNCHES D QUE GRADE ONE SOAP
“Hard work is an essential element in tracking down and perfecting a strategy or in executing it.” This quote by American businessman Charlie Munger perfectly captures the legacy of Pegasus Global Pvt Ltd, one of the reputed event production companies in India. As the name suggests, the institution rose like a winged horse, overcoming all the obstacles, and is successfully continuing its journey with nearly 2,310 events to its credit till now.
Some of their coveted beauty pageants are Miss Asia, Miss Asia Global, Miss Glam World, Miss Queen of India, Miss South India, Miss Tamil Nadu, Miss Queen Kerala, Mrs Tamil Nadu, Mrs Andhra, Mrs Telangana, Mrs Karnataka, Mrs Kerala Global, Mrs South India, Mrs India Global, Mrs Glam World, Multimillionaire Business Achiever (MBA Award), Minnalai Film Media Business Award (FMB Award), International Business Excellence Award (VPN IBE Award) and Celebrity Cricket Tournament (CCT). Other than events, the company has also marked its excellence in the film and media industry. The company has its own magazine, Unique Times Premium Business Lifestyle Magazine, published in both Malayalam and English language, and has their respective web portals too. And there are other web portals like Europe Times and Times New focusing on European and American news respectively; uttv and utworld are the other web portals.
The tale of Pegasus that spans two decades is fascinating to all the entrepreneurs around the world as each passing year they come up with innovative ideas. And one among them is their soap, the DQUE Soap. A company that is well renowned for its beauty pageants and events doesn’t need to step into FMCG product making. But Pegasus took the proverb, ‘When in Rome, do as the Romans do’ a bit seriously. When the pandemic shook the entire world, Pegasus started producing their own masks and sanitizers under the brand name DQUE.
What is DQUE?
The idea of producing and marketing quality, timely and relevant products for the consumer at minimal cost was conceived and implemented in a timely manner. As a first step, the health sector was selected and daily essential goods were manufactured. DQUE is a product brand under the group, Pegasus Global Private Limited. Already, products such as DQUE watches, DQUE masks, and DQUE sanitizers have made this label well known. Stepping into product marketing is always a dream for every innovative firm. The same goes for Pegasus which has created another milestone in the sector of FMCG product marketing by launching its own soap under the brand name DQUE recently.
While the weather in India is quite extreme, the level of pollution in the air can cause concerns in terms of affecting the texture and colour of our skin. This makes it even more difficult for us to keep our skin’s natural tone. One of the key things that causes the skin to lose its natural radiance and health is the quantity of solar radiation it receives.
You won’t have to worry about your skin problems any longer. You may regain your skin’s lost lustre by using the correct type of skincare soap, and this one is without a doubt the most suited for your complexion and beauty.
Soap is an indispensable factor in our daily life. Soft and beautiful skin is something that everyone dreams for. Choosing a good quality soap is crucial to achieving healthy, supple, and deeply cleansed skin. Let’s first understand what soap is.
TFM is the Key
Soap is the main product of oil or other fats reacting with alkali. Potassium hydroxide/sodium hydroxide and fatty acids are the main constituents of soap. TFM (Total Fatty Matter) is the unit used to measure the quality of the soap thus produced. The higher the TFM, the more its moisturizing properties. TFM specifies the range of fatty acids present in the soap. The good-quality ones have a high TFM percentage and the ability to make skin soft and deeply cleansed. The TFM quantity thus describes the quality of soaps. A higher quantity in a soap implies that it is highly hydrating and least harmful to the skin. Such soaps do not cause much dryness. In contrast, less TFM means that the soap is damaging to the skin. It rips away all the moisture present in the skin, making it dry. It results in skin that’s sensitive and may develop rashes, skin breakdown, and infections.
Soaps with a TFM of more than 76% are considered first in quality (grade one). TFM of 70-75% would be second in quality (grade two) and soaps with a TFM of 60-69% are the ones included in the third category. The TFM of ‘DQUE’ soap is 78% and falls into the Grade One category. The ingredients used for the making will never harm the skin but instead, they will surely nourish the skin to a great extent. Therefore, what DQUE Soaps promise the customer mainly is high TFM quantity. The soap is now out in the market with the tagline, ‘Relax and take a little time for yourself’.
We are now going through a period when people around the world are realising how important healthcare is in life in the aftermath of the Covid pandemic. There is no doubt that many of the substances we use in our daily lives are harmful to our health and body. A rethink is needed when toxic food, water, and cosmetics are making people sick. When you wash your hands with soap for nearly 20 seconds, you unleash molecular assassins to assault and eliminate coronaviruses, as well as nearly all other pathogens.
Pegasus as part of its efforts to popularise the DQUE brand is expanding its reach into the apparel industry. With hard work and determination, Pegasus has risen to become one of the most sought-after event production companies on the world fashion map. In the near future, the plan is to manufacture men’s shirts and T-Shirts. Pegasus has adopted a policy of collecting and processing high-quality raw materials to produce quality products. And thus the success saga of Pegasus goes on and there is no doubt that they would create many more milestones in the future!