Bisleri Forays into the Hygiene Segment
In a strategic move, packaged drinking water company, Bisleri International Pvt Ltd is set to foray into the hygiene segment meeting the evolving consumer needs for health and hygiene.
It is stated that the company will be leveraging its distribution network grabbing a share of the sanitiser segment. Angelo George, CEO, Bisleri International Pvt Ltd said, “More than half of urban consumers are now using sanitiser products compared to about 1-2 percent in the pre-pandemic times. Consumer needs for hygiene have now also evolved further.
Our consumer research indicated that they are now seeking hygiene products that not only offer protection from germs but also offer enhanced benefits such as moisturisation and refreshing fragrances.”
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