Aayush Wellness Enters Bone Health Market with Calcium and Vitamin Tablets
Aayush Wellness has expanded its nutraceutical portfolio by launching calcium and vitamin tablets targeting bone and joint health. The company is entering a global market valued at $16.3 billion, according to its announcement, as demand for nutritional supplements continues to grow.
The newly launched Aayush Calcium Vitamin Tablets contain calcium citrate, vitamin D2, magnesium, zinc and folic acid. The formulation is designed to support calcium absorption, bone strength and muscle function. The launch comes amid concerns about calcium and vitamin D deficiencies in India.
Kashiram Jadhav, director of Aayush Wellness, said the launch reflects the company’s focus on preventive healthcare and nutritional supplements. However, the company has not disclosed the product’s pricing, sales targets, distribution strategy or expected revenue contribution.
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