May 28, 2024
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Yoga Guru Ramdev Says Patanjali Aims ₹ 1 Lakh Crore Turnover In 5 Years

Baba Ramdev, the leader of Patanjali Group, has announced the company’s ambitious goal of achieving a turnover of ₹1 lakh crore in the next five years. The group aims to expand its reach to all sections of consumers by offering a diverse range of products. Patanjali Foods, a subsidiary of the group, also has a significant role to play in achieving this target, with a specific goal of ₹45,000-50,000 crore turnover in the same time frame.

Patanjali Foods has implemented a portfolio premiumisation strategy by introducing new products in the nutraceuticals, health biscuits, Nutrela millet-based cereals, and dry fruits categories. The company aims to tap into the emerging upper-middle-class segment with these premium offerings, while still providing affordable products for the masses through Patanjali Ayurved.

Baba Ramdev highlighted Patanjali’s focus on self-reliance in India and its challenge to multinational companies in the domestic market. He expressed pride in the group’s achievements, stating that they have surpassed all multinational companies except Unilever.

Ramdev recalled how Patanjali’s turnover was initially predicted to reach ₹10,000 crore, and later ₹20,000 crore, despite skepticism. He proudly stated that the turnover of Patanjali Group has now reached nearly ₹45,000 crore.

The group’s global expansion plans are also emphasized, with Patanjali aiming to become a leading company in the FMCG sector worldwide, reaching approximately 200 crore people in 200 countries.

Sanjeev Asthana, the CEO of Patanjali Foods, mentioned that the company’s current turnover stands at ₹31,000 crore and expects it to reach between ₹45,000-50,000 crore in the next five years. Asthana also highlighted the focus on premium products, aiming for 5% to 10% of the company’s revenue to come from this segment. He further mentioned the growth of the biscuit segment, with a target revenue of over ₹1,500 crore for the current year.

Overall, Patanjali Group is striving to achieve substantial growth by expanding its product offerings, targeting different consumer segments, and focusing on both domestic and global markets.

 

Picture Courtesy: Google/images are subject to copyright

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