Lionel Messi Is BYJU’S Global Brand Ambassador For Social Initiative
Football player Lionel “Leo” Messi has been chosen by edtech giant BYJU’s to serve as the first worldwide brand ambassador of its Education For All social impact arm, the business announced on Friday.
Messi, the Argentine football team’s captain and a player for Paris Saint-Germain, has inked a deal with BYJU’S to advance the cause of equal education, the company announced in a statement.
“We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He rose from the grassroots to become one of the most successful sports persons ever. That is the kind of opportunity that BYJU’S Education For All (EFA) wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi,” BYJU’S co-founder Divya Gokulnath said.
Considering that there are around 3.5 billion followers of football globally and that Lionel Messi has a social media following of almost 450 million, BYJU’s involvement with Messi will increase the edtech company’s visibility abroad.
“The fact that the greatest player of all time is also the greatest learner of all time is not very unexpected. This collaboration would undoubtedly encourage millions of people all around the world to set higher goals and improve their knowledge “said Gokulnath. BYJU’S was named the official sponsor of the FIFA World Cup 2022 in Qatar earlier this year.
“The long-term engagement, which begins as Lionel Messi embarks on his final campaign to win the FIFA World Cup 2022 as captain of Argentina’s national football team, will see him feature in campaigns promoting BYJU’S Education For All,” the statement said.
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