India’s Corporate Hubs Turn to AI for Growth
Global capability centres (GCCs) in India are increasingly using artificial intelligence to transform operations across industries, from healthcare and retail to consumer goods and finance. Companies are deploying AI to automate repetitive work in marketing, HR, finance, and content creation, helping employees save time and improve efficiency. These India-based hubs are now playing a central role in innovation rather than functioning only as back-office support centers.
Several multinational firms are already using AI in advanced and creative ways. Apollo Hospitals partnered with Microsoft to develop an AI clinical assistant that helps doctors quickly collect patient data and generate insights, freeing up more time for patient care. Meanwhile, Catalyst Brands, owner of J.C. Penney, is testing AI-generated visuals and videos at its Bengaluru center to reduce the need for expensive global product photo shoots. Kimberly-Clark is also using AI tools to identify suitable social media influencers for promoting products like Huggies diapers.
In the pharmaceutical sector, Novo Nordisk is applying AI to regulatory documentation, drug safety analysis, and commercial operations to speed up drug launches. IBM India is working on AI-powered air-quality monitoring projects and government upskilling initiatives, while Workday said Indian teams are increasingly involved in building complete AI solutions for payroll, hiring, and finance operations. Industry leaders say India’s GCCs are now becoming core innovation engines for global corporations.
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