Global Private Equity Giants Eye Stakes in IPL as Valuations Soar
Global private equity heavyweights including KKR and Blackstone are increasingly eyeing investments in India’s blockbuster cricket tournament, the Indian Premier League. Valued at a record $18.5 billion last year, the IPL has become one of the most lucrative sports properties globally, ranking second only to the National Football League on a per-match basis. Investor interest surged after CVC Capital Partners earned over 350% returns from selling a majority stake in the Gujarat Titans, highlighting the league’s strong profit potential.
A key attraction for investors is the IPL’s centralized revenue-sharing model run by the Board of Control for Cricket in India, which distributes half of media and sponsorship rights equally among franchises. The 2022 broadcast deal, now owned by Reliance Industries and The Walt Disney Company until 2027, was worth over $6 billion, significantly boosting team revenues. Each franchise reportedly earns around $55 million annually from the central pool alone, apart from ticketing and sponsorship income.
With only 10 teams in the league and rapidly growing viewership — 1.19 billion across TV and digital last season — franchise valuations are climbing steadily. Teams like Kolkata Knight Riders and Royal Challengers Bengaluru have reported sharp revenue and profit growth, driven by star players such as Virat Kohli. While concerns remain over future broadcast auctions and increasing competition from other global leagues, analysts believe the IPL has firmly established cricket as a mature and high-return asset class for global investors.
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