April 18, 2024
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Bharat Matrimony’s Holi Video Sparks Huge Debate Online

A lengthy discussion on Twitter has been triggered by a video that Bharat Matrimony posted. The video was published on Holi, which this year coincided with International Women’s Day and discusses the trauma women experience that prevents them from participating in the holiday. However, some users claimed the matrimonial service was prejudice against a specific group of people, while others applauded it for bringing up a significant topic. The hashtag #BoycottBharatMatrimony quickly became popular on Twitter as users took positions.

The 75-second video’s initial tweet included the statement, “Many women have ceased participating in Holi because of the anguish that harassment causes them. Watch this video to see how effectively it brings this to life. Let’s honour Women’s Day this Holi by making the decision to protect women safe every day. #BeChoiceful #Holi #Holi2023 #WomensDay.”

It featured a woman wearing a multicoloured face mask. But, as she rinses the coloured powder (gulal), bruises are visible on her face, with the statement “Some colours don’t wash out easily” appearing as font supers.The video quickly went viral and caused a huge uproar.

“Many women are harassed in trains, is it the fault of trains? Do they stop going in trains? Harassment is evil we all need to fight together, please don’t drag in Holy Holi,” commented one user.

“Nice. Bharat Matrimony should next come out with a video that talks about domestic violence and deaths due to dowry. About abuse in the very core of its business. It won’t. Then why this needless pontification?” asked another.

“#BoycottBharatMatrimony Shame on @bharatmatrimony for using a Hindu festival like #Holi to run their social awareness agenda,” a third user tweeted.Several people thanked the matrimony service for bringing up an important problem as #BoycottBharatMatrimony gained steam on Twitter.

“This is indeed very brave of @bharatmatrimony. Festivals cannot and should not be a traumatic experience. Respect and Consent is vital and what better than the #WomensDay to send this message out to all those men who abuse, harm and disrespect women,” tweeted one user.

Following the uproar, Bharat Matrimony removed the video but eventually re-posted it with a modified tweet.

Picture Courtesy: Google/images are subject to copyright

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