September 25, 2022


Samantha Prabhu,  Jitesh Pillaai (Editor, Filmfare)  & B. Ramakrishna  while diya lightingSusvāgatamu! Filmfare is once again set to celebrate the Black Lady’s date with the
South Indian film industry.  The stunning Samantha Prabhu along with Mr Jitesh Pillaai,
Editor, Filmfare and Mr. B. Ramakrishna, Chief Operating Officer – Andhra Pradesh, Idea
Cellular  lit the lamp at a press conference to announce the most awaited nominees of
the 60th Idea Filmfare Awards 2012 (South).  The curiosity among the public as much as
the film fraternity is rising by the day with just over a fortnight to go for the final award
ceremony to be held at the Hyderabad International Convention Cente on July 20,
Filmfare has always held public opinion in high esteem. Movie addicts nationwide
named their choices across 10 categories each, in Tamil, Telugu, Kannada and
Malayalam films this year too. The nominations would be further judged by a specially
selected jury and the Black Lady will be embraced by the most deserving nominee
picked as the ‘Idea Filmfare Award Winner’ on the big night

Indian cinema turns 100 this year. Filmfare too has completed 60 years and has proudly
profiled cinematic progress across both North and Southern industries through all the
years. From a small, cozy affair, our award ceremony has grown into a star-studded
visual extravaganza that generates some of the highest TRPs. The gorgeous stars on the
red carpet, the scintillating performances and the suspense surrounding the potential
winners make this an evening to watch out for.

Speaking on the occasion, Jitesh Pillai said, “Filmfare has completed 60 years and the
Indian film industry is celebrating its centenary – it’s great to be part of both these
momentous occasions. Filmfare has always celebrated the best in movies through its
awards and I’m sure the 60th idea Idea Filmfare Awards South would also prove to be a
spectacular extravaganza.”

Extending their association with the popular Filmfare Awards for yet another year, Mr.
B. Ramakrishna – Chief Operating Officer – Andhra Pradesh, Idea Cellular commented,
“Idea is known for its unique brand associations with prestigious properties in the
genres of Music, Cinema, and Entertainment and has always endeavoured to provide
our subscribers with rich entertainment content.  South Indian Cinema has played
an integral role in shaping the success of 100 years of Indian Cinema, and  Idea is set
to encourage and applaud the Indian entertainment industry through the 60
Filmfare Awards – South. Once again, Idea will provide its subscribers an opportunity to
access exclusive Filmfare stories and updates on the mobile platform.”

The Filmfare Awards (South) were first held at the prestigious Kalaivanar Arangam in
Chennai, shifting later to the distinctive Music Academy. Initially, only Tamil and Telugu
films were considered for the awards, but Malayalam and Kannada films became part of
the event in 1966 and 1969 respectively.  The spirit of the awards lies in their popularity
not just among the masses, but also with the film fraternity.
The Black Lady is the ultimate recognition of talent.

Worldwide Media is a part of the Times Group, one of India’s largest media and
entertainment conglomerates, and publishes  Filmfare -– India’s No 1 entertainment
magazine.  Femina – India’s largest women’s magazine,  BBC TopGear,  HELLO!,  BBC
GoodHomes, GRAZIA, Lonely Planet Magazine India, Home Trends, BBC Knowledge and
BBC GoodFood are other exciting titles from Worldwide Media.

IDEA Cellular is India’s 3rd largest national mobile operator, with over 123 million
subscribers. With traffic in excess of 1.5 billion minutes a day, Idea ranks among the
Top 10 country operators in the world. Using the latest in technology, Idea provides
world-class service delivery through the most extensive network of customer touch
points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock
Exchange (BSE) in India. IDEA Cellular is an Aditya Birla Group Company, India’s
first truly multinational corporation. The group operates in 36 countries, and is
anchored by more than 136,000 employees belonging to 42 nationalities.


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