SuperYou Marks First Anniversary with ₹150 Crore Milestone, Leads India’s Functional Snacking Revolution

SuperYou, the protein-focused snacking brand co-founded by Ranveer Singh and Nikunj Biyani, has completed a remarkable first year, crossing ₹150 crore in annual recurring revenue since its November 2024 debut. Operating within India’s rapidly expanding ₹42,000 crore snacking market, the brand has outperformed category growth with over 15 million units of protein wafers and chips sold across D2C, e-commerce, q-commerce, and retail channels. Its retail footprint now extends to more than 4,500 outlets across major metros and Tier-2 cities.

The company’s rapid rise has been driven by innovation-led product development tailored to evolving consumer preferences. In just 12 months, SuperYou introduced four new categories — Protein Wafers, Wafer Minis, Multigrain Chips, and Fermented Yeast Protein Powders — reshaping how Indian consumers view functional nutrition. Co-founder Ranveer Singh said the brand reflects a philosophy of balance, joy, and authenticity, aiming to make protein consumption effortless and enjoyable. Nikunj Biyani added that with nearly 70% of Indians being protein-deficient, the mission has been to make protein accessible, exciting, and part of everyday lifestyles rather than niche fitness routines.

Backed by a strong digital community and high-engagement campaigns, SuperYou is now preparing for its next growth phase. The brand plans to invest ₹40–50 crore in R&D to accelerate product innovation as it targets becoming a ₹1,000 crore brand within the next two to three years. With its consumer-first approach and technology-led protein solutions, SuperYou aims to continue leading India’s “better-for-you” food movement while strengthening its presence in the functional snacking segment.

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