SOUTH INDIA’S RETAIL KING – Gopu Nandilath
In this special edition of this auspicious occasion of Onam, we are extremely pleased to present to you Mr. Gopu Nandilath, Kerala’s own and one of the most popular, inspiring entrepreneurs in the country today, with more than three long decades of core strength in business and a honored MBA from London, whose core expertise lies in entrepreneurship, consumer marketing, sales and distribution, business management and brand building. We were welcomed by a very pleasing smile that delightfully lingered on throughout our conversation. His persona is very much motivating, which gives us clues to his unparalleled success. We probed into this vastly successful empire he is determined to build which is steadily intensifying year after year.
Gopu Nandilath Group started its existence in 1984 at Kuruppam Road, Thrissur, as a humble beginning. Gopu Nandilath G-Mart, started expansion around 2005, when we incorporated almost all popularly sought after companies in the world, like LG, Samsung, Panasonic, Sony etc. The Home appliance’s market in India is highly competitive with many international and domestic players actively intensifying their existence in this category. Under his outstanding leadership, the successful journey now has a roaring number of 31 stores in Kerala, from a very modest beginning. Nadilath has a good brand-visibility across Kerala, with showrooms in all major cities like Thrissur, Kozhikode, Trivandrum, Kannur, Kochi, Perinthalmanna, Kollam, Irinjalakuda, Vadanappally, Attingal, Karunagapally, Kottayam, Thodupuzha, Muvattupuzha, Alappuzha,Perumbavoor, Pathanamthitta, Pattambi, Pala, Nemom, Kottakkal, Thiruvalla, Mannarkadu, Koilandy, and Vadakara. Outlets span around 20-30,000 sq ft in area. With a long 34 years in experience, Gopu Nandilath G-Mart is heading to be the No.1 in South India, bagging several of acclaimed positions including No.2 and No.3s for a single brand-selling in India. One most superior element that lifts G-Mart above everyone else is their trustworthiness among the people in the state and the impeccable after-sales service they provide to their customers.
What this inspiring entrepreneur thinks of the market and a promising empire he is building.
People leave G-Mart showrooms with a happy heart and not-so-empty pocket. Gopu Nandilath G-Mart feasts a wide and unmatchable wide array of products in a state-of-the-art showroom space, where the customer can select from some of the best products in the world, can see them function, compare between the products and buy in a very economical & cost-effective manner. Keeping other mediators away from the scene, as G-Mart buys products from the respective companies directly, it enables them to sell those products at a least possible price. This inturn lets the customers to flock in more to their showrooms looking at the affordability factor, with much trust and service. Not many other companies can display all the brands available in the market; they try selling their products showing the catalogues and then fetch the product down. In contrary, Gopu Nandilath G-Mart has big spacious showrooms which has enough space to display all the brands, where customers can see the performance of each brand/model right when they walk in and choose what they really want at the same time, according to their preferences. Each customer is serviced and cared for individually, looking at the diverse behavioral and sales patterns. The whole team at the G-Mart is trained on treating a customer with utmost comfort and care. That is one of the reason why a customer runs back to Gopu Nandilath G-Mart and decides to stay loyal mutually. After-sales service is meticulously evaluated and is given across Kerala, despite of the region the product is bought from. There are zero percent finance schemes from different banks and finance institutions which helps the customer buy products on easy instalments, which is an added advantage. The strategy is to be more customer-centric.