New Luxury redfined at the Aamby Valley India Bridal Fashion Week 2013 – Shantanu & Nikhil

The fourth edition of Aamby Valley India Bridal Fashion Week in association with AZVA at the Hotel Grand, New Delhi will witness a scintillating show on Day One by Shantanu & Nikhil whose collection, titled ‘To Die For’ will define the decadent renaissance period in its most contemporary form. The collection emphasizes on ‘New Luxury’, which would, by contrast, be declared virtuous. Sharply constructed silhouettes, measured materials, innovation and humble layering could be identified with a republican spirit, civil sociability, and politeness. The appearance of gold leaf & booti patterns, meanwhile, create a softer, more delicate style, thereby portraying women as distinctly feminine. Gold, in its different shades, would be the new black, hence indicating a sumptuous color restraint, while still reinforcing the message of vintage decadence.

Commenting on their association with the AVIBFW, Shantanu & Nikhil say, “Since we are known for our contemporary couture lines for the modern Indian bride, Aamby Valley India Bridal Fashion Week automatically becomes an appropriate platform to showcase our Fall Winter 2013 collection”.

FASHION ONE aims to showcase Indian Designers, nurture and represent their best of design and talent in India and abroad. Our objective is to develop the long- term sustainability of the Indian fashion Industry by building marketing, branding and retail capabilities and profiling Indian talent on international platform.

AAMBY VALLEY CITY: Aamby Valley City is being developed as an integrated Hill City spread over an area of 10,600 acres (4,294 hectares). It is positioned as a premium, self-contained city addressing the various socio-physical infrastructure requirements like school, hospital, captive utilities (power, water, telecommunications etc.), shopping facilities, and recreational areas.

The project envisages development of a gated community of high end villas, condominiums, an airport, an international school, a hospital, a 18 hole championship golf course, a town plaza, a community centre, hospitality services like hotel and resorts and a business district. Aamby Valley City is located at a distance of 120 km from Mumbai, 90 km from Pune and lies 25 km off the town of Lonavala on the Mumbai Pune Expressway.

AZVA BY WORLD GOLD COUNCIL : The World Gold Council has launched Azva bridal jewellery in 2012 in India. Derived from the Sanskrit word ‘ashvaa’, the name ‘Azva’ symbolizes the seven unique vows which the couple takes on their wedding day. Inspired by ‘saat pheras or seven vows’ of Indian marriage tradition, Azva jewellery is a collection of innovative designs that represents every couple’s unique story of togetherness, crafted in gold.

Fashioned in 22 karat gold by the finest goldsmiths in the country, the Azva collection ranges from 70 grams to over 300 grams and comprises of necklace, earrings and bracelet. Each piece is handcrafted with unique designs reflecting concept of seven beautifully and has a hallmark certification.  Azva is exclusively retailed at select jewellery stores in India. For further details on Azva, please visit www.azvavows.com. Azva and the Azva logo are trademarks of The World Gold Council.  All rights are reserved.

AMR INFRASTRUCTURE  :AMR Group has diverse business interests which include jewels & artifacts, education, textiles, security systems, hospitality, power projects, entertainment, media, fashion & films besides real estate. The Group strives for customer-centricity, innovation & world-class standards. It is a socially responsible, channel-oriented & professionally managed business organization with best practices & corporate governance in place. The most ambitious project AMR Group is The Great Adventure Mall (TGAM), located at Tech Zone, Greater Noida, which is replete with every major adventure facility making it India’s first all-in-one adventure & entertainment destination.

AMR Group has come up with Delhi Film Centre in association with renowned film actor & director Satish Kaushik, which besides facilitating the established film makers to shoot & produce films with ease in North India, shall also facilitate the upcoming film makers in every aspect like funding, technical assistance etc.Young Designers’ Forum (YDF) under the aegis of Indian Fashion Company (IFC) is yet another initiative by AMR Group which shall transform young fashion design graduates into complete professionals with their own fashion label & promote them internationally