Published On: Fri, Aug 2nd, 2013

Joyalukkas announces 100 showrooms across 10 countries’ roadmap for jewellery chain.

Joy AlukkasPrincess of Melody, Shreya Ghoshal proud to be associated with the ‘world’s favourite jeweller’.

Joyalukkas hosted their brand ambassador, Sherya Ghoshal in Dubai which included a visit to Big Joyalukkas, the largest jewellery showroom in the Middle-East. At an exclusive event post the showroom visit; Joyalukkas unveiled its roadmap of expanding the globally renowned jewellery retail chain to a 100-showroom chain spread across 10 countries.

“Its been an amazing journey for the past 25 years and I believe our single minded objective to be the ‘world’s favourite jeweller’ has kept us motivated to rapidly expand and grow. Today we are a chain of 85 jewellery showrooms spread across 9 countries and now we are working towards immediately achieving the ‘100 showrooms spread across 10 countries’ milestone”, said Joy Alukkas, Chairman, Joyalukkas Group.

Joyalukkas is one of the world’s most renowned and largest jewellery chain that has within a short span of 25 years grown to become a multi-billion dollar conglomerate with varied business interests that include jewellery, money exchange, malls, fashion & silks, luxury air-charter and realty.

“The Joyalukkas Group’s mission is to ‘enhance people’s lifestyles’ and we’ve kept this vision in mind before venturing into any business. The brand ‘Joyalukkas’ today is well recognised and has a customer base of over 10 million people world-wide, hence it makes perfect sense to leverage our brand equity to other relevant opportunities,” said John Paul Joy Alukkas, Executive Director, Joyalukkas Group.

The expansion plans for some of the other business interests was also announced by at the event. Joyalukkas Money Exchange will see rapid expansion during the current year with 8 new outlets planned in Kuwait, 4 new outlets in Oman, 7 more outlets in India and 2 more outlets in UAE. “The plan for Joyalukkas Money Exchange is to also make it a 100 outlet chain within the next 3-4 years” said Antony Jos, Director, Joyalukkas Money Exchange.

Other than this the Group plans to expand the presence of its Fashion & Silks chain ‘Jolly Silks’ to Kuwait & Qatar this year. At the exclusive event, Joyalukkas also launched their refreshed JGR – Joyalukkas Golden Rewards Card by handing over the first card to Shreya Ghoshal. The newly refreshed JGR card has a refreshed new design and comes with loads of additional benefits for customers.

The Joyalukkas Group brand has an impressive list of brand ambassadors who are popular celebrities and superstars in India who endorse their various businesses. The list includes Vidya Balan, R Madhavan, Suresh Gopi, Allu Arjun, Kiccha Sudeep, Jayaram and the music diva Shreya Ghoshal.

Joyalukkas is hosting Shreya Ghoshal who endorses Joyalukkas Jewellery for an exclusive ‘meet & greet’ session with customers in Dubai & Kuwait. In Dubai, she visited ‘Big Joyalukkas’, Bur Dubai which is the Middle East’s largest jewellery showroom.

“Breathtaking is how I would like to describe my visit at Big Joyalukkas. The choice, the collections the exquisite designs, made me want to wear and own everything. I am incredibly proud to be associated with Joyalukkas the ‘Superbrand’ and whenever I see their jewellery, my heart breaks into a song,” said Shreya Ghoshal during her visit at Big Joyalukkas.

Some lucky Joyalukkas customers who got an exclusive chance to meet & greet with Shreya also expressed their delight when they met the princess of melody. ‘She is so beautiful, warm and friendly, I will never forget this moment of my life,” said one of the lucky Joyalukkas customer.

“We have a huge customer base in the UAE and our Brand Ambassador, Shreya Ghoshal also has a large fan following here, hence we thought of getting her to visit our largest jewellery showroom in Middle-East as an ideal opportunity for our customers and patrons to interact with her,” concluded John Paul Joy Alukkas, Executive Director, Joyalukkas Group.

Joyalukkas is the only ISO 14001-2004 & ISO 9001-2008 certified jewellery retail chain and has been recognised with many awards and accolades for its exceptional standards in jewellery retailing which includes the status of being a ‘Superbrand’ for 4 years in a row in the UAE. It’s popular Chennai showroom has been recognised by the Limca Book of records for being the largest jewellery showroom in the world.

About Joyalukkas Group

Joyalukkas Group is a multi-billion dollar global conglomerate with varied business interests. The group operates various business operations across India, GCC, UK & Singapore. Joyalukkas Group business operations currently include jewellery, money exchange, Textiles, Aviation, Malls and Realty. The Group employs a group-wide staff of approximately 6,000 employees through branches across nine countries i.e. India, UK, Singapore, UAE, Kuwait, Oman, Qatar, Bahrain and Saudi Arabia.

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Joyalukkas announces 100 showrooms across 10 countries’ roadmap for jewellery chain.