Global Marketing in the simplest description attempts to understand customers in terms of what they buy, when they buy, why they buy, how much they buy, where they buy it, and with what they buy. Internationally, this means understanding culture. How marketing efforts interact with culture Continue Reading
There are many organizations and corporations, big and small that choose to take advantage of globalization. The movement of globalization in businesses today have in many ways saved a lot of businesses from going into bankruptcy or helped them in many areas where they may have otherwise fell short on their bottom line. Globalization has […]Continue Reading