November 6, 2024
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Swiggy Launches ‘Swiggy Seal’ Initiative to Enhance Food Quality and Hygiene Standards

Online food aggregator and delivery platform Swiggy has unveiled a new initiative called ‘Swiggy Seal’ to elevate food quality standards and hygiene practices among its restaurant partners. Launched initially in Pune, the program is set to expand to 650 cities across India by November. According to a recent PTI report, restaurant partners have expressed significant interest in the initiative, with hundreds of requests for hygiene audits already submitted.

The ‘Swiggy Seal’ badge will be prominently displayed on restaurant menu pages within the Swiggy app, signifying partners with a proven track record of delivering hygienic, high-quality meals in quality packaging. To ensure ongoing compliance, Swiggy will review customer feedback meticulously, and if any concerns are raised, the Seal may be revoked for restaurants that do not uphold the required standards.

To support its partners, Swiggy will provide detailed reviews and insights from its 7 million verified customers over the past six months, focusing on key areas such as optimal cooking, contamination prevention, and packaging quality. In collaboration with accredited agencies like Equinox and Eurofins, the platform aims to facilitate professional hygiene audits for restaurants at exclusive rates, ultimately fostering a commitment to maintaining high hygiene standards in the food delivery sector.

Pic Courtesy: google/ images are subject to copyright

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