Old Royal Wheels
Made like a gun, goes like a bullet!! Here is a short history of the ever favorite ‘Royal Enfield’ (India). The Royal Enfield came to India for serving our Police and Army patrolling purposes. In 1990, they collaborated with the Eicher Group, an automotive company in India, and merged with it in 1994. The Royal Enfield is termed as the ‘oldest global motorcycle brand in continuous production’.
The company faced some difficulties in the 1990 ‘s and they stopped the production by 2002. But, as the demand for the Royal Enfield was gaining strength, a new primary factory was opened in Chennai by 2013. The original factory at Tiruvottiyur became secondary with the production of engines and some motorcycle models. In 2014 Royal Enfield appointed Pierre Terblanche as the head of new product design.
Rudratej ‘Rudy’ Singh, the former Vice President of Unilever in Singapore was appointed as the President of Royal Enfield in 2015 January. Royal Enfield Motors announced its establishing in North American headquarters in 2015 August. From April to September, 2015, their domestic sales were 50% higher than the previous year. The Royal Enfield, without ant doubt continues its majestic journey!
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