Mahesh Babu is TVS Motor Company’s Two Wheelers Brand Ambassador
TVS Motor Company has signed on acclaimed Indian actor, Mahesh Babu as its brand ambassador. As far as products are concerned, he will start the association with TVS Phoenix as of now, since it is the company’s latest product offering and in due course, will endorse all TVS motorcycle brands.
Speaking to media, J S Srinivasan, Vice President, Sales, TVS Motor Company said, “We chose to associate with Mahesh Babu because he reflects the image of one who dares to be different and is a cut above the rest. His style, substance and flair emanate the brand attributes that gel with TVS Phoenix. As a leading actor, Mahesh Babu is a quintessential combination of style and spirit, a go-getter always aspiring to reach greater heights. These characteristics resemble those, not only of our company, but also that of every product that rolls off our assembly lines. We will engage him in all platforms including print, outdoor advertising and television.”
For Mahesh Babu, the association with TVS Motor Company means being part of the rich legacy of a brand such as TVS. “For me, TVS stands for cutting-edge technology, superior value and world class quality. It is a brand that has been driven by innovation and clearly stands out as one of the best in the two wheeler industry. It is a great privilege for me to be associated with TVS. I tend to endorse brands
very selectively as I need to relate to the brand and believe in it from my heart. I am delighted to be associated with a brand that has the heritage of a hundred years backing it.”
“We strongly believe that our association with Mahesh Babu will have a direct connect with our consumers. This in turn will translate into stronger brand awareness and greater appeal among consumers.” J S Srinivasan added.
Mahesh Babu will be the company’s latest brand ambassador along with Indian cricketers M S Dhoni and Virat Kohli and fellow Indian actor Anushka Sharma.
Incidentally, TVS Motor Company was felicitated as ‘India’s most trusted Two Wheeler Brand’ by the Brand Equity Most Trusted Brand Survey 2012 while TVS Phoenix was awarded Motorcycle of the year up to 125cc by NDTV Car and Bike Awards 2013 and also by Car India and Bike India Awards 2013.
About Mahesh Babu: Born to renowned actor Krishna, Mahesh Babu faced the camera at the age of four as a child artist in ‘Needa’. After playing the role of a young Kabaddi player in the 2003 blockbuster film Okkadu, Mahesh continued in this vein, gaining mass appeal and appearing in many successful films such as Murari, Athadu, Pokiri, Dookudu, Business Man and the recent Seethamma Vakitlo Sirimalle Chettu; which have all been blockbusters at the box office. In fact, many of Mahesh Babu’s films have even been remade in Hindi, like ‘Wanted’ starring Salman Khan is a remake of ‘Pokiri’ & Boney Kapoor will be remaking ‘Okkadu’ in Bollywood starring ArjunKapoor. In 2012, he has won the CNN-IBN Actor of the Year Award & was listed #31 in Forbes India top 100 Celebrities for the year 2012. Recently Mahesh
Babu has been voted as the second most desirable man in the Times Most Desirable Men 2012 online polls conducted by the Indiatimes Group which also feature stars like Salman Khan, RanbirKapoor, Shahrukh Khan etc. With more than 8 Nandi Awards, 4 Filmfare Awards under his belt, Mahesh Babu is undoubtedly lives upto his fan name ‘Superstar’.