Reliance Consumer Products is set to enter India’s ₹30,000-crore packaged water market with the launch of its new brand, Campa Sure. Positioned as a budget-friendly option, the brand aims to take on market leaders Bisleri, Coca-Cola’s Kinley, and PepsiCo’s Aquafina through aggressive pricing and regional partnerships for bottling, distribution, and technology support. The Continue Reading
