FIFA Faces Broadcast Deadlock in India & China Ahead of 2026 World Cup
With the FIFA World Cup 2026 just weeks away, a major broadcast rights crisis is unfolding in India and China—two of the world’s biggest viewing markets. In India, a joint venture between Reliance Industries and The Walt Disney Company has reportedly offered only $20 million for the rights, far below FIFA’s expectations. Meanwhile, no official broadcaster has been announced in China, creating uncertainty for millions of fans.
FIFA had initially sought around $100 million for India’s rights but has struggled to secure a deal as broadcasters question the tournament’s commercial viability. Matches scheduled in North America are expected to air late at night in India, potentially affecting viewership and ad revenue. Even Sony Group Corporation, which held discussions, opted out, citing poor business prospects.
The absence of confirmed deals this close to kickoff is unusual, especially given the massive audiences both countries contributed during the 2022 World Cup. Industry experts say football still trails cricket in India’s advertising market, while economic pressures have further dampened spending. With limited time left, negotiations continue, but the situation remains a high-stakes standoff.
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