Published On: Sat, Jun 22nd, 2013

Fiama Di Wills Men introduces ‘Shower Power for Men’Fiama Di Wills Men introduces ‘Shower Power for Men’

Fiama Di Wills Men Range ShotInvites Men to shower with products designed for specific male skin needs

Recognising the fact that male skin is different from female skin, Fiama Di Wills Men, ITC’s leading personal care brand, announced the ‘Shower Power for Men’ campaign to enhance awareness and advocate usage of products designed specifically for male skin. Beginning with a contest on its website http://www.fiamadiwillsmen.in/showerpower/, the campaign aims to educate the male consumer on his skin needs while simultaneously providing a solution through its exclusive range of shower products. The campaign urges men to pay more attention to their skin needs and enhance their personal grooming.

The campaign invites consumers to participate by submitting a slogan to complete the line ‘I LOVE THE SHOWER POWER OF FIAMA DI WILLS MEN BECAUSE…’ Winners stand a chance not only to win a trip to exotic Bahamas but also experience Fiama Di Wills Men shower products.

Several studies have revealed that the male skin is 20% thicker than female skin. Dr Sachin Varma, one of India’s leading dermatologists explains, “The epidermis and the collagen layer, both are thicker in male skin. This increases activity of the sebaceous gland (microscopic glands in the skin that secrete an oily/waxy matter to lubricate and waterproof the skin) and is more prone to environmental pollution thereby making it oilier. Constant shaving induces trauma to the face making it rough. Moreover, men rarely have a regular skin care regimen like a woman.  For most Indian men bath is the only routine daily ritual. Hence it is better for men to use bathing products specially designed for male skin for a rejuvenating and refreshing experience.”

Fiama Di Wills Men range of products is specially crafted for deeper skin penetration, oil control and deodorisation of the male skin. Through the ‘Shower Power for Men’ campaign, Fiama Di Wills Men envisages a gradual shift towards eradicating indifference in the usage of bath care products by Men. Initially launched through the digital medium, the campaign will encourage men to shower using products that are specifically designed for them. ‘Shower Power for Men’ also urges women to pick the right shower products for men and help address their specific skin needs.

Details about the Contest:

The Contest is open till 30 June, 2013 for residents and citizens of India over the age of 18 years. The first 50,000 entries shall be eligible for gift hamper containing ‘Fiama Di Wills Men’ products. The names of participants eligible to receive the hamper will be published on the website http://www.fiamadiwillsmen.in/showerpower. Free samples will be sent to the addresses provided by participants after 60 days of submission of entries.

The names of the slogan contest winners will be published on the website http://www.fiamadiwillsmen.in/showerpower, as well as on the Fiama Di Wills Men Facebook page within 30 days of the closing date of the contest. The Winners securing 1st to 11th position shall also be separately intimated through email, a Facebook message or a Facebook wall post.

About Fiama Di Wills Men

Fiama Di Wills Men comprises a range of innovative bath care products, Bathing bars and shower gels. The brand has recently forayed into skin care with the Fiama Di Wills Men Aqua Pulse De-Stressing and Brightening Face wash and Fiama Di Wills Men Moisture Guard Instant Foam Face Wash. Innovation in product and value Proposition has been the hallmark of Fiama Di Wills Men range since its launch. In just two years, the brand has created a vibrant and interactive community of consumers. Fiama Di Wills Men with its unique and innovative marketing communication is fast emerging as a preferred lifestyle brand which has a string of ‘Firsts’ to its credit.  Fiama Di Wills Men was responsible for introducing the first of its kind Google Hangout in India to launch its trendy widget based website. The brand also launched the first ever webcam integrated home page banner in India, apart from winning the Product of the Year award for its shower gel and face wash. Fiama Di Wills Men continuously explores interesting avenues to engage and interact with the discerning upwardly mobile young Indian men. Socialbakers, a reputed global social media and digital analytics company with customers in 75 countries representing every continent, has recently ranked Fiama Di Wills Men as one of the top 10 Indian brands having a high engagement quotient on Facebook.

 RFiama Di Wills Men Range Shotecognising the fact that male skin is different from female skin, Fiama Di Wills Men, ITC’s leading personal care brand, announced the ‘Shower Power for Men’ campaign to enhance awareness and advocate usage of products designed specifically for male skin. Beginning with a contest on its website http://www.fiamadiwillsmen.in/showerpower/, the campaign aims to educate the male consumer on his skin needs while simultaneously providing a solution through its exclusive range of shower products. The campaign urges men to pay more attention to their skin needs and enhance their personal grooming.

The campaign invites consumers to participate by submitting a slogan to complete the line ‘I LOVE THE SHOWER POWER OF FIAMA DI WILLS MEN BECAUSE…’ Winners stand a chance not only to win a trip to exotic Bahamas but also experience Fiama Di Wills Men shower products.

Several studies have revealed that the male skin is 20% thicker than female skin. Dr Sachin Varma, one of India’s leading dermatologists explains, “The epidermis and the collagen layer, both are thicker in male skin. This increases activity of the sebaceous gland (microscopic glands in the skin that secrete an oily/waxy matter to lubricate and waterproof the skin) and is more prone to environmental pollution thereby making it oilier. Constant shaving induces trauma to the face making it rough. Moreover, men rarely have a regular skin care regimen like a woman.  For most Indian men bath is the only routine daily ritual. Hence it is better for men to use bathing products specially designed for male skin for a rejuvenating and refreshing experience.”

Fiama Di Wills Men range of products is specially crafted for deeper skin penetration, oil control and deodorisation of the male skin. Through the ‘Shower Power for Men’ campaign, Fiama Di Wills Men envisages a gradual shift towards eradicating indifference in the usage of bath care products by Men. Initially launched through the digital medium, the campaign will encourage men to shower using products that are specifically designed for them. ‘Shower Power for Men’ also urges women to pick the right shower products for men and help address their specific skin needs.

Details about the Contest:

The Contest is open till 30 June, 2013 for residents and citizens of India over the age of 18 years. The first 50,000 entries shall be eligible for gift hamper containing ‘Fiama Di Wills Men’ products. The names of participants eligible to receive the hamper will be published on the website http://www.fiamadiwillsmen.in/showerpower. Free samples will be sent to the addresses provided by participants after 60 days of submission of entries.

The names of the slogan contest winners will be published on the website http://www.fiamadiwillsmen.in/showerpower, as well as on the Fiama Di Wills Men Facebook page within 30 days of the closing date of the contest. The Winners securing 1st to 11th position shall also be separately intimated through email, a Facebook message or a Facebook wall post.

About Fiama Di Wills Men

Fiama Di Wills Men comprises a range of innovative bath care products, Bathing bars and shower gels. The brand has recently forayed into skin care with the Fiama Di Wills Men Aqua Pulse De-Stressing and Brightening Face wash and Fiama Di Wills Men Moisture Guard Instant Foam Face Wash. Innovation in product and value Proposition has been the hallmark of Fiama Di Wills Men range since its launch. In just two years, the brand has created a vibrant and interactive community of consumers. Fiama Di Wills Men with its unique and innovative marketing communication is fast emerging as a preferred lifestyle brand which has a string of ‘Firsts’ to its credit.  Fiama Di Wills Men was responsible for introducing the first of its kind Google Hangout in India to launch its trendy widget based website. The brand also launched the first ever webcam integrated home page banner in India, apart from winning the Product of the Year award for its shower gel and face wash. Fiama Di Wills Men continuously explores interesting avenues to engage and interact with the discerning upwardly mobile young Indian men. Socialbakers, a reputed global social media and digital analytics company with customers in 75 countries representing every continent, has recently ranked Fiama Di Wills Men as one of the top 10 Indian brands having a high engagement quotient on Facebook.

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Fiama Di Wills Men introduces ‘Shower Power for Men’Fiama Di Wills Men introduces ‘Shower Power for Men’