YouTube ventures onto radio with its emerging stars
YouTube is venturing onto radio with a weekly show on satellite radio service Sirius XM that will feature the online video website’s most popular and emerging artists, the companies said on Thursday.
YouTube’s radio show will debut July 11 on the SiriusXM Hits 1 channel, which plays pop, R&B, rock and hip-hop. It is the first time YouTube, owned by Google Inc, has partnered with another platform on a show about music.
The show is aimed at exposing listeners to a curated selection from the vast library of YouTube music videos, said Scott Greenstein, president and chief content officer for SiriusXM.
The selection of songs will reflect “what’s trending and very popular” to familiarize listeners with top hits on YouTube, he said. “Equally importantly, you are going to hear new and emerging music that many people for sure will not have heard.”