Published On: Tue, Jan 8th, 2013

World’s favourite jeweller Joyalukkas, signs up 4 Super stars as brand ambassadors!

Joy AlukkasThe multi-billion dollar global conglomerate Joyalukkas Group has firmed up 4 super stars as their brand ambassadors to connect with the 4 key regions Joyalukkas Jewellery chain is spread across. The brand endorsement compliments and puts in place the new mantra of the renowned global jewellery retail chain, which is be global touch local’. The new drive coincides with the jewellery retail chains 10th anniversary in India. The global retail chain has is simultaneously celebrating its 25th anniversary in the middle-east.

“We are celebrating our 10th anniversary in India and now that our global credentials is well established and understood by the jewel­lery buying public in here we feel its time to connect with them more strongly with our new mantra i.e. be global touch local. For this we have signed up 4 regional super stars who compliment our brand positioning and have very strong following within select regions of India.’, said Joy Alukkas, Chairman & M.D., Joyalukkas Group.

The 4 brand ambassadors signed up the renowned global jewellery retail chain are celebrity and super stars R Madhavan, Suresh Gopi, Sudeep and Allu Arjun. Each of them are well know celebrities in India and enjoy super start status within select regions of India. Joy­alukkas has planned an extensive advertising campaign featuring each of the brand ambassadors, which will commence across the regions shortly. The 4 stars were signed up post extensive research in Tamil Nadu, Kerala, Andhra Pradesh and Karnataka within jewel­lery shoppers to gauge their popularity and stature prior to which they were evaluated against the Joyalukkas positioning and brand values to see if the compliment the brand in all aspects.

The 4 brand ambassadors are very excited to be a part of the Joyalukkas family, R Madhavan who has been associated with the jewel­lery retail chain for more than 3 years now said, ‘I believe I am a very integral part of the Joyalukkas family now and its been my most favourite endorsement to date. The brand stands for trust, integrity, fashion and innovation, which are the values I am thrilled to be associated with.

Suresh Gopi said This is the first time I am endorsing a brand and I only agreed to be a part of the Joyalukkas family because I admire and respect Mr. Joy Alukkas and his phenomenal success inspires me. Brand Joyalukkas is already well established within jewellery lovers and I hope my association with them helps it to bond with their customers even more plus attract more customers to their show­rooms.

Kannada super star Sudeep said This is a first for me too, I have never endorsed a brand before and I feel it is a privilege to start with a brand of Joyalukkas stature and renown. Joyalukkas is a global brand with fantastic values and I hope my association with them helps them to grow bigger and stronger.

Telegu heart throb Allu Arjun said, ‘It’s exciting to be a part of a globally renowned jewellery chain. Joyalukkas is an exciting brand, which understands jewellery and jewellery loving customers the best. Their breathtaking designs & collections with the brand value proposition value proposition is a great combination I am proud to endorse.

The new brand endorsement strategy will also mean a complete refreshment of the designs and collections across all Joyalukkas showrooms and launch of some new exciting initiatives on the occasion of the brands 10th anniversary that will help benefit customers shopping at their showrooms.

Our mission is to fulfill the jewellery lovers every dream and desire in jewellery and me are my team are striving everyday to manage this expectation. We are hoping our new brand ambassador strategy helps us connect more strongly with our customers base and attract new customers to the Joyalukkas family’ added Joy Alukkas.

The world’s favourite jewellery retail chain is planning to add another 60 showrooms within India in the next three years and the be global touch local’ initiative will be the foundation of the expansion strategy.

The new media campaign to be unveiled this month, will cover all key markets Joyalukkas is present in and will be followed with some exciting customer friendly initiatives.

Joyalukkas is one of the most award winning jewellery retail chain and its Chennai showroom has been recognized by the Limca Book of World records for being the largest jewellery showroom in the world. The brand has also been voted as a ‘Superbrand’ 3 years in a row within the UAE.

About Joyalukkas Group:

Joyalukkas Group is a 25 year old multi-billion dollar global conglomerate with varied business interests. The group operates its vari­ous business operations across India, London, Singapore, UAE, Saudi Arabia, Bahrain, Oman, Kuwait & Qatar. The group businesses include jewellery, fashion & textiles, money exchange, luxury air charter, Malls & Realty. Joyalukkas employees a staff of over 6,000 professionals across the world and is one of the most awarded and recognized jewellery retail chains in the world.

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World’s favourite jeweller Joyalukkas, signs up 4 Super stars as brand ambassadors!