Published On: Tue, Mar 10th, 2015

Apple Watch Launched

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Apple Inc launched its long-awaited watch on Monday, including yellow or rose gold models with sapphire faces costing up to $17,000, but some investors questioned whether Chief Executive Tim Cook’s first product would be a breakaway hit. Apple’s first new device since Cook became CEO will be available for order on April 10 and in stores on April 24, including chic boutiques in Paris, London and Tokyo.

In a nod to both fashion and technology, Cook shared the stage with model Christy Turlington Burns, who used it to train for a marathon, and Apple engineers who showed how to send drawings, pictures and even heartbeats with the watch.

Apple shares barely budged, however. Investors and analysts agreed that Apple would sell millions to fans but questioned whether it had a “killer app” that would engage a broader audience. Apple in September gave a sneak peek of the watch which included many features shownon Monday.

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Apple Watch Launched